Our Story



Alana Eve was launched in the fall of 2022 by a sibling duo who enjoyed dressing well but disliked having to sacrifice comfort or fit to do so. We envisioned Alana Eve as a womenswear brand that offers statement pieces designed to feel amazing and look even better. We’re on a mission to create unique women’s clothing that makes every woman feel beautiful and confident.

Alana Eve’s founder Alexis Jones and her co-founder brother


Alana Eve is inspired by all of the iconic women in our lives and their diverse stories. We also draw our creative spark from the runway, transforming the high-end styles we see into designs that are functional, comfortable, attainable, and flattering for women worldwide. Our pieces are not only high-quality and versatile but also timeless so you can buy them once and wear them again and again.



The Alana Eve woman is confident. She is an independent thinker. Her days are often busy as she bounces from place to place. She works hard but she still manages to keep a booked social calendar. She enjoys the finer things in life and her taste in clothes is no exception. She is living her dream life and now she needs the day-to-night clothes to match.

Two women in brown dresses posing


At Alana Eve, we design our collection with all women in mind, which is why our sizes range from 0 to 24. These clothes have been tailored to hug your curves and enhance your natural figure. We proudly stand against retouching our model photos, embracing authenticity in every image. Although our sizing runs from XS - 3X at the moment, we’re hoping to offer additional extended sizing options in the near future.



Alana Eve is more than a luxury womenswear brand with diverse sizing. Our commitment extends to the environment and our community. The trims on our clothing are all recycled or compostable, showcasing our dedication to sustainability. Being a minority-owned brand, we’re a part of the Black in Fashion Council and support the 15% Pledge as well to advocate equality for black professionals within the fashion industry.

Two women in pink mini dresses posing

Founder & Creative Director

Founder & President