The Genesis Collection

SAY HELLO TO YOUR NEW FALL FAVORITES.

Bold colors, sophisticated neutrals.

The Genesis Collection is filled with modern twists on classic silhouettes to create essential pieces in bold colors and sophisticated neutrals. The collection is full of looks for various occasions, for the everyday to the festive - all embracing curves, femininity, confidence and vibrancy.

Explore our new iconic, figure-flattering silhouettes, featured in luxury crepe and viscose fabrications.

SHOP THE COLLECTION

Welcome to the Party

JOIN OUR MEMBERS ONLY LOYALTY PROGRAM

Our loyalty program offers rewards and exclusive members only benefits. Create an account now and you'll get early access to sales, exclusive drops, and new collections.

You earn style points for every piece you buy - and we'll give you $20 to spend on your first order.

REGISTER /LOGIN

alana eve is a thoughtfully designed luxury clothing brand inspired by all of the iconic women in its founder's life. The brand is focused on luxury styles made of high quality materials designed to flatter women worldwide.